Help us WIN !
It is such and honor and delight to announce we have been chosen as a finalist in the Kudzu Brands 10K Branding Giveaway!! VOTE HERE!
The best way I can figure to share this news is to share what I wrote in my application:
Hi! My name is Katie and I am the owner, designer and jeweler of Katherine Alexander Fine Jewelry. I have over 20 years of passion, experience and knowledge in the jewelry industry. Working with my hands to create jewelry that brings love light and joy to others is my passion and I am so grateful I get to do this as my job. I currently work and sell my jewelry at Alexander & Lehnert Fine Jewelry in the Grove Arcade.
As a one woman show (with lots of support and love!) I have figured out and created my “brand” as I have gone over the past two years. And I am proud of what I have done and all I have learned. But there are lots of big changes in the near future. The start of 2025 will see me taking over the store in the Grove Arcade- going from employee to employer! Alexander & Lehnert has been in the Arcade for over 17 years and its owners Bill Lehnert and Michele Alexander have a large and loyal following. They are big shoes to fill- and I am determined to enhance their legacy. But with these changes come a lot of transitions and I believe a refreshed brand will be the true differentiator- for me and the store as we go through this metamorphosis. A refreshed brand created with professional help will give me a clear path to focus my version of this business. This opportunity comes at the most amazing time for me- as it would help me with the many new decisions I will have to make and start me out on my best foot possible on the next chapter of my jewelry adventure.